Crestfallen Studios

iamtheverb wrote:actually, it would have been pretty cool if they called it the Nintendo Freeform Jazz

Wii sounds like “we,” which emphasizes this console is for everyone.

Wii has a distinctive “ii” spelling that symbolizes both the unique controllers and the image of people gathering to play.

Because, it’s really not about you or me.

It’s about Wii.

And together, Wii will change everything.

Atwood: No. Anytime you announce a new name you’re going to get a lot of questions and the whys. If you look at what TiVo did or Virgin Airline for instance, a sort of tie in for example. Those names have become household names and it had nothing to do with that at all. We wanted a name that represented the fact that this system was really for everyone to play. And Wii, the word, is W-i-i, and the two I’s represent both people and the controllers. So, it’s really not about this sort of tongue in cheek.

Again if you look at things like Yahoo! Or Virgin, or Caterpillar or Naked Juice, or Prius – the car, or Napster – these names either have funny connotations or don’t make sense initially. But if you look at how we support this, and what the name represents, I think it makes sense.

GI: So there were never thoughts of, “Let’s just stick with Revolution? It’s a really cool name”

Atwood: I think there were thoughts across the board. There were thoughts of sticking with Revolution, then there were thoughts of a completely different name, but once everything came together this was the name decided. I think they wanted a name that was very unique. Because this system is not about an upgrade of an old system. This is about an entirely new way to play, an entirely new type of system.

Microsoft, Nintendo, Apple, and others have formed this eerie mass consciousness where different shades of smooth plastic and leather holders are supposed to represent our uniqueness.